February 17, 2015
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Broadcasting live-events holds high value: Why the public tunes in and is reshaping media: Enter mobile marketing

Surpassing reviewers’ detests and widely slammed scheduling of live-event award shows are the outnumbered and up scaling ratings.  Recent years have brought in millions of award viewers, with the number of people tuning-in on the rise.

So, why do award shows continue to thrive in ratings when there is so much about an award show to hate?

In all likelihood, live-event television becomes even more important when you factor in social media with anything-live booming business.

“There are very few places in this splintered media universe where you can turn on your TV, watch something live, have something to talk about and then go on and start talking with people online,” says Matt Belloni, executive editor of The Hollywood Reporter.

Uniquely, overly mean and snarky attitudes on Twitter and Facebook didn’t detour program executives from being like, who cares … say as many mean things as you want, as long as you’re paying attention.  

What’s more interesting is how the hangover of such attitudes created a new breed of creators who are equally at ease with content and technology.  The public is shifting value to digital technology that’s empowering a new subculture set-out to transform not just how media is made – but who is creating media (i.e., LinkedIn, Reddit and Vox Media).

Digital Marketing by Hexwireless

Digital Marketing by Hexwireless

The public’s collaboration with social media and digital marketers prompted the amalgam of direct engagement, payment, and targeted advertising via mobile marketing.

What’s important to recognize is that due to the demands for more user controlled media, mobile messaging infrastructure providers are responding by developing architectures that offer applications for public freedom use (as opposed to solely network-controlled media), explaining where we’re at and how the public is reshaping media.

February 11, 2015
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Group Mediocrity is Undervalued

“He probably was mediocre after all, though in a very honorable sense of that word.”
― Thomas Mann, The Magic Mountain

There’s so much content regarding success, excellence, as so forth. You’ve experience language and messages designed to have a persuasive or impressive effect on how to rise above. However, too often the rhetoric is regarded as lacking insincerity.  Almost every talk show, best-seller list, blog… even freakin’ GEICO (mockingly) tapped into the rhetoric.

GEICO Did You Know - Pinocchio was a bad motivational speaker

GEICO Did You Know – Pinocchio was a bad motivational speaker

Some say that rooting your choices on reality is a sure path to mediocrity.  As an individual that’s not necessarily a good thing.  However, believe it or not, many businesses thrive on mediocre ideas. As part of a business culture or business model, the value of mediocrity has been overlooked.

You see, dedicating yourself to understanding what people really want – how they’ll experience a product in the real world – forces collectives to make real and tangible changes.

Dare I ask how many of you own a Snuggie blanket? (Don’t lie… raise your hands.)

Well, as if there is something wrong with the blanket that has armholes and a hoodie, there’s a massive campaign started that I bet will somehow manage to captivate a $hit-load of chilly-limbed devotees into believing (as if the product needed improving) that they offer a solution to protect your face.

A mediocre idea – a complement to the Snuggie blanket – results in The Face Blanket

YouTube

YouTube

The Face Blanket is a blanket for your face that has a hole for breathing. Wanna know what costs a lot less? Cutting a damn nose hole in a regular blanket.

But think about this, “The Face Blanket” people seem reasonably self-aware about creating a novelty product for the sake of social media attention.

Instead of just talking about a grand paradise of what might be, in this particular case what worked was putting in the effort to understand people’s day-to-day lives, and then actually producing something that works… that my friends are what may come from collective mediocrity.